Trade Show Tips
We invite you to explore the ENW trade show blog for resources guaranteed to boost your Exhibition IQ.
Portland Oregon Trade Shows (2024 – 2025)
Whether you decide to attend or exhibit at a trade show in Portland, Oregon, the City of Roses offers opportunities for businesses to connect with potential customers, build brand awareness, and achieve their marketing and sales goals.
Trade Show Backdrop Guide: How to Make Your Booth Pop
Your trade show 10x10 backdrop consists of two main elements: words and design. The words, obviously, communicate information like your brand’s name...
Designing Interactive Exhibits & Trade Show Booths
Modern trade show displays are bigger, bolder, and more colorful than ever before. And most include interactive or experiential elements. So much so...
Brand Storytelling Examples from the Trade Show Floor
Trade shows are an effective platform for organizations to immerse their audience in a brand’s story. The hands-on engagement means customers can become part of the story, thereby creating a deeper connection.
Exploring Your Trade Show Kiosk Options
Kiosks, especially interactive touchscreen kiosks, can be a magnet to attract attendees to your booth space and an excellent tool for harvesting data. Trade show kiosks come in a variety of options to fit your needs and budget
To Buy or to Rent a Trade Show Booth? That is the Question…
You’re suddenly in the market to buy or rent a trade show booth. It could be a tabletop, a 10 ft. or 20 ft. inline, or an island exhibit. You have a...
List of Trade Shows by Industry (2024 & 2025)
Whether you’re a plumber or an orthopedic surgeon, there’s a professional trade show in your industry. In fact, it’s likely there are multiple shows, large and small.
Trade Show Flooring: Everything You Need to Know
Small changes can often make a huge difference in life. Like mirrors in small rooms, a pinch of garlic in any dish, or a simple heartfelt thank...
Trade Show Trends for 2024: The Latest & Greatest
Trade shows (or trade fairs) have been an essential tool for conducting business, meeting new customers, and launching new products ever since...
Trade Show ROI: Strategies to Measure & Maximize Impact
At some point, your company's CEO, CFO, or CMO will ask for your trade show ROI or Return on Investment. The results should be easy to report, if...
Event Branding 101: Essential Elements
Let’s start with the basic definition of “What is an event?” An event is a planned gathering ranging from something grand and public to something small and more personal.
15 Trade Show Marketing Materials to Maximize Your Reach
Trade show success requires more than a “pretty display.” It requires specific goals, an executable plan, and a range of trade show marketing materials to maximize your return on investment.
Leveraging Trade Show Technology to Standout
Technology surrounds us in nearly everything we do. As a result, we forget how quickly it evolves. At trade shows, for example, just 20 years ago...
Excelling with a 20×20 Trade Show Booth
One of the hardest decisions for any exhibitor is the size of their booth. Should they start with an inline, like a 10x10 or 10x20, or go bigger...
Tabletop Trade Show Display Tips & Examples
Admittedly, trade show terminology can be confusing to exhibit newbies. Like drayage, inline displays, or GSC for example. But the term “trade show...
Exhibition Design Essentials: Tips, Strategies, & More
For many companies, trade shows are their Super Bowl of face-to-face marketing. Everything is on the line and attracting attention with a...
10×10 Trade Show Booth: Compact Design, Big Impact
First, clear your mind of any notions or preconceptions about trade show display design. Specifically about 10x10 trade show booths. At Exhibits...
Seattle Trade Shows: Your Ultimate Guide
Seattle offers a distinctive and attractive combination of business opportunities, natural beauty, and modern infrastructure that makes it a successful location for trade shows, conventions, and exhibitions.
The Role of Brand Identity in Trade Show Exhibit Design
Trade shows and branding are like peanut butter and jelly. It’s the perfect combination. As a marketer, you want to maximize the impact of your...
Trade Show Furniture: Know Your Options
Choosing your trade show furniture, whether it’s a counter or a sofa, can be overwhelming. There are as many types of trade show furniture as home...
Trade Show Exhibit Fabrication: From Concept to Completion
Ever wonder what happens “behind the curtain” when an exhibit house builds your display? Join us as we explore this fascinating, highly specialized...
Unique Convention Booth Ideas to Elevate Your Brand
You’re headed to a convention in Miami, Chicago, Orlando, or Las Vegas. And like the thousands of other attendees, you’ll be attending classes,...
Trade Show Setup: Tips for a Successful Show
Just for fun let’s pretend you are an exhibit waiting for your trade show booth setup. For much of the year, you’re resting, perhaps a bit bored, while sitting in a climate-controlled warehouse with other trade show displays.
Unlock the Power of Experiential Marketing
The goal of experiential marketing is to create a positive emotional connection between the consumer and the brand. When consumers have a positive experience with a brand, they are more likely to become loyal customers and advocates.
Maximizing Your ROI with Trade Show Rentals
Are you considering a trade show display rental? You are in luck. In most cases, rentals are not only indistinguishable from a purchase exhibit but they are less expensive and offer greater flexibility.
10 Strategies to Maximize Your Trade Show Budget
Let’s start with the obvious. A trade show budget is a plan for how much money you will spend on a trade show, exhibition, or conference. It should include the following expenses…
Custom Exhibits: Elevate Your Trade Show Presence
A custom exhibit forces many exhibitors to reevaluate their trade show marketing. And that’s a good thing since it requires developing a detailed marketing strategy. Custom trade show exhibits are flexible and adaptable, making them a worthwhile long-term investment!
Captivating Trade Show Printing & Signage Examples
Signage is often the most confusing and complicated part of purchasing an exhibit. You can’t know everything about trade shows. Fortunately, the professionals at Exhibits NW have over twenty years of experience designing and building trade show displays.
The Best Trade Show Display Cases for Shipping
The expression, “This case is going to be a tough nut to crack,” is an all too familiar saying on police and detective shows. The same expression should apply to trade show display cases.
A Professional’s Guide to a Virtual Exhibition
If you are considering a virtual exhibit for an online trade show, you should begin by talking to professionals who understand the requirements, the technology, and most importantly, what questions to ask.
What Is a Trade Show? (A Guide from the Pros)
Whenever someone asks me, “What do you do for a living?” I wince a little. It’s not because I’m ashamed of my job. Far from it. I love it and have...
Our Favorite Trade Show Table Covers & More
If you’re wondering, ”how much information do I need to know about trade show table covers?” Honestly, not much… but understanding the basics will...
Trade Show Strategies (with 30+ Years of Experience)
If you Googled “trade show strategy” or “successful strategies for trade show marketing,” then you are already miles ahead of your competition....
Fabric Display Design Tips & Examples
Let Exhibits NW be your guide to exploring fabric graphics and displays… whether you need a custom island exhibit or a cost-effective banner stand. Let’s get started with some of our favorite designs and useful tips.
20 Small Trade Show Booth Ideas
Does size matter at a trade show? Of course… but not as much as you might think. Successful trade show marketers are masters at attracting attention...
Best Charging Station Options for Your Exhibit
Why should you consider adding a charging station to your trade show exhibit? Consider this… You’re driving. You’re getting low on gas, but not so...
Exhibit Planning: Important Steps, Tips & Checklists
You’ve decided to exhibit at a trade show. Moreover, you want to do it right. Congratulations! Trade show marketing can be one of the most...
Trade Show Exhibit Design Tips & Examples
Trade show exhibit design isn’t a skill someone should casually dabble in every two or three years. Trade show exhibit designers spend years honing their craft, learning how to design custom trade show booths using a diverse set of materials.
14 Captivating Trade Show Booth Ideas
Delivering a custom exhibit design that meets all the client’s needs — functionally, aesthetically, and fiscally — is our #1 goal. Most clients are not immersed in exhibit booth design, so the process can be challenging. But it doesn’t have to be.
Choosing the Right Rental Exhibit Furniture
A recent design trend has trade show attendees and booth staff singing its praises – Sitting is in. Standing is out. Not so long ago, exhibition...
Trade Show Pedestal Stands
Pedestal stands make your trade show booth look professional and approachable. Let’s get started with some examples and tips, including portable, modular, and custom designs.
How to Choose a Trade Show
Wondering how to choose a trade show? With many options & types of events, we suggest consulting with our team of professionals. Let’s begin with 7 quick tips for any new or experienced exhibitor.
11 Tips for the Best Exhibition Stand
Whether you’re new to trade shows or a seasoned expert, the choice of an exhibition stand can be stressful. It doesn’t matter if your budget is $3,000 or $300,000. You want to get it right.
Outdoor Trade Show Display Options & Tips
Looking for an outdoor trade show display? Let’s dive into some options and tips to help you achieve your trade show goals. Outdoor events require displays designed to withstand rain, wind, and the sun.
Fun Trade Show Activities
You’re new to trade show marketing and don’t know where to start. Let’s begin with a simple premise – trade shows should be fun! Interactive activities are a great way to attract clients to your booth and guarantee they remember you long afterward.
Your Guide to Trade Show Travel
It’s that time of year. You’re headed to Orlando, New Orleans, San Francisco, Las Vegas, or even Europe for… a trade show. For those new to the stress, chaos, and excitement of trade show travel, here are some helpful tips.
15 Vendor Table Display Ideas to Steal the Show
Table top displays offer exhibitors an inexpensive and creative way to showcase their organization. Today’s exhibitors can choose lightweight frames with creative shapes, backlit graphics, and eco-friendly materials.
The Ultimate Guide to Trade Show Banners
Banner stands are everywhere – banks, retail stores, job fairs, schools, stadiums, amusement parks, and even churches. It makes sense. Banner stands are an easy and inexpensive way to communicate branding, directions, and information.
Trade Show Supplies: Your Complete Guide
Each of your trade show supplies should have one thing in common with all the others: you should know exactly how it will help you reach your goals. If you stick with that philosophy, you can slash your stress, installation and dismantle time, and budget.
Exhibit Rentals: Key Considerations For Your Next Trade Show
Exhibit rentals are an economical and flexible approach to trade shows. Let’s start with 5 key considerations: #1 Renting a Trade Show Exhibit is Just One Option (but it’s an excellent place to start your search).
Portable Trade Show Displays: Ideas & Inventory
Buying a portable trade show display has never been easier. Perhaps it’s too easy. Most exhibitors, especially new ones, know very little about display hardware and graphics. Let’s review the basics about selecting the right portable display.
Exhibit Design: 15 Questions to Inspire a Perfect Collaboration
Smart exhibitors start the trade show exhibit design process early. They meet with the stakeholders to identify the goals, messaging, and budget and then assign tasks and deadlines.
Get Noticed with These Vendor Booth Ideas & Activities
There are trade shows and there are events. And while both are sales and marketing activities, they are often different in scope, objectives, and activities. One requires hiring an exhibition company; the other engaging an event company.
How to Utilize a Pop Up Display
You may be unfamiliar with the term “pop-up displays.” However, you’ve seen them if you’ve ever attended a local, regional, or national trade show. They are the ultimate lightweight, easy-to-install, portable display system.
Perfecting the Art of Trade Show Giveaways
When you decide to invest in trade show giveaways – and that’s what it is, an investment – make sure it’s a respectable return on that investment? Trade shows and events are HUGE OPPORTUNITIES generating over 13 billion dollars in 2017.
Eye-Catching & Innovative Retail Display Ideas
It’s no secret that compelling retail display ideas are more important than ever. The rise of online shopping and lower retail foot traffic because...
Your Guide to a Successful Electronics Expo
An electronics expo is an exciting and competitive event. With new technology emerging every year. We have some tips and suggestions to share for electronic expo exhibitors!
A Stress-Free Exhibit with Trade Show Services
Many exhibitors new to trade shows and trade show marketing are understandably confused by the array of services available from their exhibit house...
15 Show-Stopping Trade Show Booths
If it’s been a while since you’ve attended a trade show, then you’re in for a treat. Trade Show Booths have changed. The use of fabric graphics has...
Important Tips for Trade Show Graphic Design
You’ve decided on your new trade show display. Congratulations! But you’re not done yet. It’s time to design the graphics. Before you begin,...
Creative Trade Show Booth Design Tips to Give You an Edge
The best exhibit designs make an emotional connection. Trade Show Booth Design 101 Memorable trade show booth design doesn’t happen by accident....
Getting Started with Trade Show Lighting
Whether you're in the market for a custom trade show display or considering trade show rentals, it's imperative to discuss lighting. When we talk...
How to Prepare for a Trade Show
We’ve all heard the quote by Benjamin Franklin, “If you fail to plan, you are planning to fail!” Yet, the lack of planning before, during, and after...
Key Reasons to Choose a Portable Display
It’s tempting to view portable trade show displays like fast food hamburgers. We all have our favorites. Some cost as little as a few dollars....
Displays for the Future: Buying an Eco Friendly Exhibit
Over the years, trade shows have not been eco-friendly. Whether it’s the “build and burn” philosophy in some parts of the world where exhibits are...
Retail Display Ideas to Inspire!
It’s no secret that compelling retail display ideas are more important than they’ve ever been. If so much foot traffic is staying home these days to...
Museum Exhibit Design: Crafting an Exceptional Experience
Inside every museum exhibit is a story. Actually, it’s a story of stories swirling together; sometimes we don’t understand what grand story they...
How to Sell Products at Trade Shows
There are many different reasons to attend trade shows, including boosting your brand’s visibility, building lasting relationships within your...
Building the Perfect Trade Show Strategy
Participating in a trade show is a major commitment-- it requires considerable energy and financial investment before, during, and after the show....
What is a Virtual Trade Show?
Virtual events of all kinds are on the rise. In fact, in 2020, 67% of businesses reported using virtual events in addition to in-person events....
Our 10 Favorite Cities for Trade Shows
Different cities have different trade show events and cultures. Here are ten of our favorite cities for trade shows!
Make Your Booth Pop with a Great Trade Show Backdrop
From a bird’s-eye view, your trade show backdrop is made of two main elements: words and design. The words, obviously, communicate information like...
Our All-Time Favorite Custom Trade Show Exhibits
At any trade show or exhibition, attention is the ultimate prize. Therefore, your booth or exhibit should be both: 1) eye-catching to grab...
Working with An Exhibitor Appointed Contractor
Every tradeshow comes with its own set of contractors. It’s important for an exhibitor to get familiar early on with each show’s contractor roster...
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