There aren’t very many tiny changes that make huge differences in life. True, you’ll find a few–mirrors in small rooms, salt on bland food, a half-step accidental in any song–but they grow in the soil of life like delicate flowers, not weeds.
Here’s another one that can help you out at your next trade show: trade show flooring. It’s easy to overlook the idea of trade show flooring for good reasons–mainly that venues invariably already have floors. But a special, customized floor for your booth can bring the whole thing to a new level of life. Considering 81% of all trade show attendees have buying authority, anything you can do to stand out is certainly worth it.
Trade Show Flooring Ideas for Getting Started
Trade show flooring is beautiful. Somehow, it tells the eye of the beholder that you really own that space, as opposed to the other exhibitors who are just renting theirs.
Which kind of trade show flooring is best for your booth–and what to print on it–depends on your display. This is one of those things in business that we use experts for. The potential for improving your booth this way is vast; you don’t want to leave any money on the table.
The best way to begin looking into trade show flooring for your business is to consult the company that provides your trade show display rentals. They know the right sources to use and how to stay on-brand with your particular booth.
Wood, Interlocking Tiles, Foam and More
There are as many types of trade show flooring as you’d like to imagine. It really can turn into one of those situations where you’re overwhelmed by all the choices. Often, it’s easiest to start eliminating ones you know wouldn’t work and see what you’re left with.
Generally, trade show flooring is easy to pack, unpack, and assemble. Even if the tiles don’t interlock like puzzle pieces, they’ll usually have something along their edges that makes them settle and stick together.
Deviating from a purely visual approach, what about comfort? Did you know attendees spend an average of 9 hours on the show floor visiting exhibits? After 9 hours, there is no doubt many are starting to feel it in their legs and feet. Imagine standing for 9 hours then finding the perfect foam floor to ease your aches… Not only have you provided a potential customer comfort, they’re likely to hang around a little longer giving you plenty of time to present your business.
Learn About Virtual Exhibits
If you’re going to make the investment in trade show flooring in the first place, you’ll definitely want to consider going custom. There’s nothing like walking the length of your own company’s logo all day to make you feel like a true representative.
The visual effect is often the most powerful when you go for custom trade show flooring too. Sometimes it makes your booth seem bigger. Whatever other effects it produces, it lends a look of, “Oh, they know what they’re doing.”
More Questions on Trade Show Booth Flooring?
Reach out to us! Our business is innovating trade show displays and trade show flooring is one of the best (and easiest) ways to do that. Of course, it doesn’t have to work for everyone; everything still depends on what the rest of your booth looks like. But it’s certainly always worth considering seriously.
Do you have a vision of what your next trade show booth could look like? We love talking shop. Show and tell us what you’ve got and we’ll help take it to the next level to make your next trade show experience the best one yet.