by enw | Oct 1, 2026 | Trade Show Tips & Tools
Your trade show exhibit was amazing! The graphics were stunning, the floorplan optimized for traffic flow, and the events and giveaways were clever and engaging. And yet, as you review your post show metrics, the show was only marginally successful. What went wrong?...
by enw | Oct 1, 2026 | Trade Show Tips & Tools
Time doesn’t stand still. Whether it’s fashion, technology, or food. Trade show exhibit design evolves as well. Materials, graphics, and even promotional products change to meet the needs of exhibitors and attendees. In a perfect world with an unlimited trade show...
by enw | Oct 1, 2026 | Trade Show Tips & Tools
Perhaps no terms create more angst among trade show exhibitors and suppliers alike than drayage or material handling. And although the cost is rarely a surprise anymore, except to new or inexperienced exhibitors, the fee is nevertheless an annoying paper cut to most...
by enw | Sep 1, 2026 | Exhibit Design, Trade Show Tips & Tools
Something BIG changed in Seattle. The previous Washington State Convention Center (WSCC) has morphed into the updated and larger Seattle Convention Center (SCC). If you haven’t been to a trade show in Seattle in a few years, the transformation will surprise and...
by enw | May 10, 2026 | Trade Show Tips & Tools, Uncategorized
Marketing is marketing. Whether it’s B2B or B2B. Let’s not forget enterprise, SaaS, direct, inside, and retail marketing. All these models differ by target audience, sales cycle length, and complexity, with B2B often requiring long-term relationship management and...
by enw | May 1, 2026 | Trade Show Tips & Tools
It’s January. And the annual industry trade show is just around the corner. If you have a booth, then it’s time to choose who will be staffing the exhibit this year. If you’re like most companies, you’re sending the sales team with a token marketing representative and...
