by enw | Sep 28, 2023 | Exhibits Northwest, Trade Show Trenches
The goal of experiential marketing is to create a positive emotional connection between the consumer and the brand. When consumers have a positive experience with a brand, they are more likely to become loyal customers and advocates.
by enw | Jun 30, 2023 | Trade Show Trenches
Signage is often the most confusing and complicated part of purchasing an exhibit. You can’t know everything about trade shows. Fortunately, the professionals at Exhibits NW have over twenty years of experience designing and building trade show displays.
by enw | May 19, 2023 | Exhibits Northwest, Trade Show Travel, Trade Show Trenches
The expression, “This case is going to be a tough nut to crack,” is an all too familiar saying on police and detective shows. The same expression should apply to trade show display cases.
by enw | Apr 25, 2023 | Trade Show Trenches
Whenever someone asks me, “What do you do for a living?” I wince a little. It’s not because I’m ashamed of my job. Far from it. I love it and have worked in the trade show industry for over 20 years in a variety of sales, marketing, design, and senior management...
by enw | Mar 30, 2023 | Trade Show Trenches
If you Googled “trade show strategy” or “successful strategies for trade show marketing,” then you are already miles ahead of your competition. Please pat yourself on the back. Most companies “wing it” when it comes to trade shows or exhibitions. They buy an exhibit,...
